The Great Post Modern Sales Fatigue.

Retailers are wearing their fear on their sleeves.

Britain's been at the sales for nearly two months now.

Window displays are permanently red and white.

A whole new retail language has been invented, better than half price, price crunch, 70% off all items...

The consumer has forgotten what he/she was shopping for in the first place.

The act of shopping is losing its meaning.

Now is the time to put the product back in the spotlight instead of the sale.

Now is the time to reiterate a fair price for a fair product.

Now is the time to offer things to buy.

Now is the time to stop selling.